THE STORY BEHIND THE LOGO
Design has been a strong and persistent thread throughout my life. It shines through in just about everything I do. I appreciate it, I feed off it, and it gets me to the finish line with every problem I encounter. Therefore, designing my own logo was an important task to me.
I believe creating logos is just like solving a big juicy problem. As people, we don’t often take the time to dissect ourselves, to truly break down who we are, and figure out what’s really important to us. It’s difficult, it’s time consuming, and it can be down right uncomfortable.
Starting with the L and the T.
There are a lot of Lauren’s in the world, a fact I’ve been up against my whole life. When I was younger, my friends decided to fix this problem for me and gave me the nickname LT- short for Lauren Tresco. Original, no, but it’s stuck with me the majority of my life. While I’ve never introduced myself this way, it always creeps its way back in.
Moving on to the pattern within.
My great grandfather was an extraordinary man. It was only until after he passed that I truly grasped this. Sad, I know, but I was young and unaware of the impact he had on my life. I honor him now by carrying many of his interests with me. One of those interests was his love of maps. He gave me an appreciation most people take for granted. Maps are beautiful, intricate configurations that appear messy at first glance, but upon closer look are well thought out masterpieces that connect our world together and tell a story of time. The pattern within my logo is a topographic map I've traced of Richmond, Virginia, a place that has given me so much.
Lastly, the color.
Pastels come from a family so subtle they are easily passed over, but when you’re forced to stop and look at them their beauty is understood. My personality is not one that shines bright at first, but over time it comes out, showing all of its many dimensions.