Shine Craft Vessels Target Segmentation


Shine Craft Vessels designs, manufactures, and sells premium growlers and barware across the United States. They strive to create function-driven products that are beautifully designed and made from quality materials. Shine's mission is to make whatever adventure you embark on better with the help of their products. 


Shine Craft Vessels is a young startup, working to build up their brand in a category that lacks design. But they needed help tackling the daunting task of defining their target customers to establish themselves among them. Through qualitative and quantitative research, we helped the brand identify three core groups of people. Working with such a design focused company, we told the story of who they were, and how to reach them through captivating infographics.

Flip through to get to know these people like I did.